Localize This IdeaWork With Us
Learn from what works around the world. Build the skills, insight, and local understanding to make it work where you are.
Build adaptive confidence
Co-Fox turns evidence from business models around the world into missions that help you understand why ideas work and practice adapting them to different contexts.
Learning through practiceExplore playful missions that build the knowledge, skill, and mindset to adapt. App coming soon.
Meet Co-Fox ↗
Focused market analysis
Targeted Discovery searches across contexts for ideas and mechanisms relevant to a specific challenge or opportunity, identifying what makes them valuable and what can be reshaped to fit a different market while preserving its origins.
What you getA tailored analysis of open-source market research, relevant opportunities, and recommended next steps.
Explore targeted discovery ↗
Field Intelligence
Ground Truth Support extends the process into the field, gathering ground-level intelligence that AI cannot access and launching micro grassroots campaigns to test assumptions, build local engagement, and support adaptation and implementation.
What you getAn agreed result and timeframe, ongoing support, and a repeatable process for turning firsthand evidence into decisions.
Explore Ground Truth Support ↗Build adaptive confidence
Co-Fox is our learning app for practicing how to pursue a clear objective while staying flexible about how to achieve it. Its missions draw on real-world data about business models operating across different places and contexts, giving you opportunities to explore what works, what changes, and why.
Through playful scenarios, develop the knowledge, skill, and mindset to make thoughtful decisions with the information and resources available.
Explore real-world models through Objective, Mechanism, and Conditions. Understand the fundamentals behind their results.
Practice interpreting evidence, weighing options, and choosing a next step as local circumstances change.
Stay curious and flexible. Learn from each decision and adjust your approach while keeping the objective in sight.
Targeted Discovery
Your next opportunity may already be working somewhere else. Find the ideas worth exploring and the context that could make them valuable for your business.
Discuss your business ↗Clarify your objective, target market, and key questions. Agree on the research scope, deliverables, timeframe, and fixed fee.
For market entry, examine customers’ alternatives, expectations, and price benchmarks. Identify the strengths they value, then recommend a positioning that makes your offer’s purpose and relevance clear.
Draw on evidence of how models in your sector operate and adapt across markets. Your report prioritizes relevant opportunities, explains the evidence and gaps, and recommends what to investigate or test locally.
Ground Truth Support
Move forward with a clearer view of what is happening on the ground. Turn local knowledge into decisions you can act on with confidence.
Plan a project with us ↗Agree on success, scope, milestones, and timeframe. Identify the assumptions and local evidence needed to make each decision.
Design interviews, field observations, supplier checks, and small market tests. Record sources, dates, and uncertainty so your team can distinguish assumptions from verified conditions. AI can assist analysis; it cannot recreate firsthand evidence it has not received.
Compare insights from other markets with firsthand local findings. With regular check-ins and support, test your positioning and operating model, then adjust toward your objective. Leave with a learning process your team can continue using.
Co-Fox and Targeted Discovery draw on a growing body of real-world data about how business models operate and adapt across places and contexts. That evidence helps you learn from what others have tried, understand the conditions behind their results, and recognize possibilities relevant to your own setting.
Co-Fox turns that knowledge into practice. Targeted Discovery brings it into focused analysis for your business. Both give you a stronger starting point, but evidence from elsewhere cannot establish what will work on the ground.
Ground Truth Support helps close that gap through local conversations, observation, and testing. It connects what we can learn from other contexts with what must be understood in yours before putting an idea into practice.
Let’s start with your context